The listing optimization game on Amazon starts by understanding how customers discover and order your products. I mean… that’s even the marketing game from beginning to end. You have to put yourself in the shoes of your customers, in order to understand what they are going to go through, what they are going to see. […]

Now that you have a killer product with a well-defined niche, some external factors can still affect your business. Let’s take a look at some of them. Strong competition vs. weak competition It’s all about timing.Are you entering a niche too soon? Not enough traffic.Too late? You will struggle to take your place. Low competition […]

If you’re running a small company, what differentiates you from a big one is your limited budget. Therefore you have a limited number of mistakes you can make before going bankrupt. The startup principle is “build the airplane before you crash.” If you’re reading this guide, it means you want to increase the chances of […]